New Tourism Signs Installed to Boost Karuah Visits

Motorists travelling along the Pacific Highway now have an extra incentive to explore the charming town of Karuah, thanks to newly installed tourism signage. The NSW  Government has provided funding for these signs, strategically placed on both the northbound and southbound carriageways near Karuah, in an effort to boost tourism and support local businesses.

The new signs, part of the “Bypassed Town” initiative, are designed to encourage travellers to take a detour and discover the hidden gems of regional NSW. Similar signage has proven successful in directing traffic to other towns such as Bulahdelah, Port Macquarie, and Kempsey.

Member for Port Stephens, Kate Washington, expressed her enthusiasm for the project, highlighting its potential to revitalise Karuah. “These signs will mean more people will visit the terrific town of Karuah, giving a much-needed boost to local businesses,” Ms Washington said. “Motorists should take regular rest breaks, and Karuah is the perfect place to stop, explore, and enjoy everything the town has to offer.”

The installation of the signs began on Wednesday, 7th August 2024, with a stunning aerial photo of the Karuah River, captured via drone and supplied by Port Stephens Council, further showcasing the town’s natural beauty.

A Brief History of Karuah

Karuah, located north of Newcastle, is a town rich in history and culture. Originally inhabited by the Worimi people, the area was known for its abundant natural resources, particularly oysters, which have long been a staple of the local economy. European settlement began in the early 19th century, with the town developing as a key location for the timber and shipbuilding industries.

In recent years, Karuah has become a popular destination for tourists seeking a peaceful retreat. Its picturesque setting along the Karuah River, combined with its proximity to the Myall Lakes National Park and other natural attractions, makes it an ideal stop for those travelling along the Pacific Highway.

The town’s bypass, completed in 2004, significantly reduced traffic through Karuah, leading to a quieter, more laid-back atmosphere. However, it also posed challenges for local businesses that had previously relied on passing trade. The new tourism signage is seen as a vital step in reconnecting the town with travellers, inviting them to discover its unique charm and hospitality.

With these new signs in place, Karuah is ready to welcome visitors and show them why this historic town remains a beloved part of the Port Stephens region.

Images Of Karuah