newy.com.au – Port Stephens Council will investigate the environmental and economic implications of seeking ECO Destination Certification for the region.
Councillors unanimously backed a mayoral minute at the council’s 28 July 2026 meeting, directing staff to assess the benefits and requirements of joining the global program. A report will return to a future council meeting for consideration.
Administered by Ecotourism Australia, the independent certification process assesses sustainable destination management, environmental stewardship, cultural heritage protection and the benefits tourism generates for local communities.
Port Stephens Mayor Leah Anderson said the region’s natural environment and cultural heritage were valued by residents and remained major attractions for visitors.
“Port Stephens pristine environment and wildlife attract more than two million visitors each year, contributing over $840 million annually to our regional visitor economy,” Cr Anderson said.
“From Port Stephens-Great Lakes Marine Park and the Worimi Conservation Lands to Tomaree National Park and our unique coastal and hinterland landscapes, Port Stephens is an ecological and cultural wonder. Considering ECO Destination Certification is a logical next step.”
Cr Anderson said protecting and improving the natural environment was a priority for both the council and the community. The council has committed $2.3 million over four years from Special Rate Variation funds for environmental protection.
Destination Port Stephens chief executive Jo Thomas said its Incredible By Nature campaign sought to encourage year-round visitation, including to ecotourism and cultural attractions during off-peak periods.
“Travellers are increasingly seeking out destinations that are committed to protecting the environment and supporting local communities,” Ms Thomas said.
“ECO Destination Certification could differentiate Port Stephens further and shine a brighter international light on the unique natural environment and cultural heritage that support our visitor economy.”
The council will consider whether certification could strengthen Port Stephens’ sustainability credentials and destination marketing, increase its appeal to visitors and provide access to an international network of certified sustainable destinations.
